http://www.doxbay.com/player-nib/

how come NHL players sticks flex a lot more than retail sticks?
in pictures when they take slapshots, it looks like thier stick shaft is bent like a nib lol
Ryan is partially correct. The NHL players are that strong and that good on their skates that they put more flex on their sticks than an average amateur player. If you watch a good amateur player shoot, they are going to get a good amount of flex into their sticks as well.
They do make retail sticks more durable than pro-stock sticks though. That is why you do not get any warranty when you buy pro return sticks. The players are not paying for their sticks and turn them over far quicker than an amateur will. Their livelihood depends on their equipment so if they find a flaw in a stick, they are going to replace it.
Ozzy w/ Primus-NIB